Agenda

9:00AM - 9:30AM  -  Why Does an Influencer Strategy Matter - Bob Pearson, W20 Group

 

DEFINING YOUR STRATEGY

9:30AM - 10:15AM - The Evolution of Influencer Marketing and Macro-Influencer Strategies - Martin Morse, Talent Resources

10:15AM - 11:00AM - Thinking Outside the Box: Building a Micro-Influencer Strategy - Denise Lambertson, LMS

BREAK

 

HOW TO BUILD INFLUENCER CAMPAIGNS

11:15AM - 12:00PM - How to Develop and Activate an Influencer Campaign - Stefania Pomponi, CLEVER

12:00PM - 12:45PM - Instabombing and the Network Effect - Beca Alexander, Socialyte

BREAK - LUNCH

 

MEASUREMENT AND ANALYTICS

2:00PM - 2:45PM - What Matters and How Can You Track It - Conor Begley, Tribe Dynamics

 

2:45PM - 3:45PM - INFLUENCERS SPEAK: AN INFLUENCER PANEL MODERATED BY ALEXIA TSOTSIS

 Leandra Medine - @manrepeller

Sarah Dussault - @sarahfit

Matt Segal - @mattsegal

BREAK

 

HOW-TO: INFLUENCER STRATEGY FOR SMALL COMPANIES

4:00PM - 5:00PM - How Does a Cash-Strapped, Young Company get the Best Out of Influencer - Mehdi Mehdi, NYX

 

 

symposium

Tuesday, April 4, 2017
8:30 am — 4:30 pm

 

Golden Gate Club - Ventana Room
135 Fisher Loop
San Francisco, CA 94129

Continental breakfast and lunch will be provided. WiFi is available throughout the building. Hourly parking is available onsite.

dinner

Tuesday, April 4, 2017
5:00 pm — 8:00 pm

 

The Commissary Restaurant
101 Montgomery Street
San Francisco, CA 94129

Expect dinner, drinks and an opportunity to meet new people! Kindly note the restaurant is walking distance from the Symposium space.

 

 

WE ARE EXCITED TO WELCOME IMAGETHINK, WHO WILL PARTICIPATE IN THIS YEAR'S EVENT